지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This thesis is studied about the character of public advertisement text and its meaning. First the structure of public advertisement text is divided into the form and content, and in its basis is studied about its character and pragmatic meaning. The main contents is summarized as follows.
The form of public advertisement text is constituted a title, body, slogan, and advertiser orderly, and as changed each step properly as it is strengthened the effect of advertisement. In its content structure, first question institution that ventilated conveyance information is presented, and a state of affairs explanation that is made concrete question institution is arranged. Then solution is presented and emphasized theme finally. So public advertisement text is put in order ‘question institution→situation explanation→solution presentation→theme emphasis’, and with its necessary its order is changed.
The public advertisement text has a character that emboss theme in terms of structure. First, for the aim of emboss theme, the whole structure could be concentrated theme. So after institute problem, it is indicated serious problem and solution. And it is emphasized theme the last. The advertisement effect would be made higher with a tightness of text. So connecting and contrast structure of each sentence could be emphasize a cohesion, coherence.
The public advertisement text has a beautiful expression, and is emphasized advertisement effect. First, for the making soft of title, it is used metaphor expression frequently. And as a conclusion ending word is a declarative sentence or a question sentence, so it is taken care of pressure feeling.
The pragmatic meaning of a public advertisement text has a tightening relation with speaker and reader. A public advertisement text is uttered clearly before reader's action, and a theme relation of action could be inferred by reader. Therefore many information could be communicated with speaker and reader, and reader feels that speaker respects a reader so he would be act in the direction of theme.
The form of public advertisement text is constituted a title, body, slogan, and advertiser orderly, and as changed each step properly as it is strengthened the effect of advertisement. In its content structure, first question institution that ventilated conveyance information is presented, and a state of affairs explanation that is made concrete question institution is arranged. Then solution is presented and emphasized theme finally. So public advertisement text is put in order ‘question institution→situation explanation→solution presentation→theme emphasis’, and with its necessary its order is changed.
The public advertisement text has a character that emboss theme in terms of structure. First, for the aim of emboss theme, the whole structure could be concentrated theme. So after institute problem, it is indicated serious problem and solution. And it is emphasized theme the last. The advertisement effect would be made higher with a tightness of text. So connecting and contrast structure of each sentence could be emphasize a cohesion, coherence.
The public advertisement text has a beautiful expression, and is emphasized advertisement effect. First, for the making soft of title, it is used metaphor expression frequently. And as a conclusion ending word is a declarative sentence or a question sentence, so it is taken care of pressure feeling.
The pragmatic meaning of a public advertisement text has a tightening relation with speaker and reader. A public advertisement text is uttered clearly before reader's action, and a theme relation of action could be inferred by reader. Therefore many information could be communicated with speaker and reader, and reader feels that speaker respects a reader so he would be act in the direction of theme.
목차
Abstract
1. 서론
2. 공익광고의 텍스트 구조
3. 공익광고의 텍스트 기제와 기능
4. 공익광고 텍스트의 특징
5. 결론
참고문헌
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UCI(KEPA) : I410-ECN-0101-2009-710-016627061