메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색
질문

논문 기본 정보

자료유형
학술저널
저자정보
유종상 (남부대학교) 김도훈 (국민대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제25권 제3호 (인문사회과학 편)
발행연도
2016.6
수록면
783 - 793 (11page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색
질문

초록· 키워드

오류제보하기
The purpose of this study was to examine the sponsorship activity of Professional Volleyball had influence on about corporation image, brand equity. For purpose of this study, 277 answers were applied to analysis among distributed 300 questionnaires with exception of lightly qualified answers in the target of Users of Professional Volleyball game that there were in Suwon and Incheon. The data was analyzed by the Frequency analysis, Reliability analysis, Exploratory factor analysis and Confirmatory factor analysis, Correlation analysis, Structure equation model analysis in accordance with the purpose of the study by using SPSS Version 14.0, Amos 6.0. Following results were obtained through above analysis.
First, the sponsorship activity had significant influence on corporation image. Second, the sponsorship activity had significant not influence on brand equity. Third, corporation image had significant influence on brand equity. In conclusion, the sponsorship activity of the corporation through the professional volleyball was able to raise a image of corporation and such a corporation image had a significant influence on the brand equity. Consequently, this research can become to many corporation important basis that can raise a management result of the corporation by executing a sponsorship activity through the sport.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌

참고문헌 (38)

참고문헌 신청

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

이 논문과 함께 이용한 논문

최근 본 자료

전체보기

댓글(0)

0

UCI(KEPA) : I410-ECN-0101-2017-692-000836023