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논문 기본 정보

자료유형
학술저널
저자정보
윤재연 (호서대학교)
저널정보
한국어학회 한국어학 한국어학 제73권
발행연도
2016.11
수록면
79 - 110 (32page)
DOI
10.20405/kl.2016.11.73.79

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This paper is a study about the text components and the structure of TV film ads. People think a TV film ad is the preview for a movie. But it is not the simply edited highlights of a movie. It is a text that producer has made strategically. So, studying TV film ads is very valuable. The subject of the study is for the film ads during 2015. The purpose of this study is to understand what is the structure and the characteristics shown up the surface structure of TV film ads. The text components of TV film ads are scenes, core massages, and film screening information. The scenes of TV film ads relate to the climax, story, and the beginning of main event mainly. In the core message, it relates mainly to a summary or genre, and information of actor or director. If a movie has been nominated or won the prize, that information is included also. The film screening information is a somewhat routine that it appears in the end of ad with very few exceptions and includes the title and the release date of a movie and the common expression like ‘Daegaebong’. The basic structure of TV film ad consists of the above-mentioned three components. There are transformation structures that omit one of the three components or includes interviews of audience or scenes of at the movie shooting. In case of goods ad, the structure is divided into three stages ; the part to arouse audience curiosity, to solve curiosity, to emphasize content. In comparison, the structure of TV film ad has previous two stages only.

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Abstract
1. 머리말
2. 선행 연구 및 연구 방법
3. TV 영화 광고의 특성
4. 맺음말
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UCI(KEPA) : I410-ECN-0101-2017-701-001850249