지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.25 No.9(Wn.110)
- 발행연도
- 2019.9
- 수록면
- 7 - 14 (8page)
이용수
초록· 키워드
오류제보하기
This study is designed to investigate if individuals’ regulatory focus could be used for the market segmentation in the context of Asian restaurants in the US. A cluster analysis and subsequent analyzes confirmed that there were three distinct market segments; high regulation, medium regulation, and high promotion and low prevention groups. Cross-tabulations showed that there were significant differences among the three segments in terms of gender, age, education level, annual income, and restaurant type. It was found that there were more of female, younger, less-educated, and less-income customers in the high regulation segment whereas there were more of male and older customers in the medium regulation segment. Finally, there were more of higher educated and higher income customers in the high promotion and low prevention segment. Therefore, current study identified whether and how individuals’ chronic regulatory focus would play a meaningful segmentation base that leads to different behavioral responses in the context of ethnic restaurants.
목차
ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODOLOGY
4. RESULTS
5. CONCLUSIONS
REFERENCES
참고문헌 (28)
참고문헌 신청
Ahani, A., Nilashi, M., Ibrahim, O., Sanzogni, L., & Weaven, S. (2019). Market segmentation and travel choice prediction in Spa hotels through TripAdvisor's online reviews. International Journal of Hospitality Management, 80, 52-77.
Bessire, J. (2001). The role of rural gastronomy in tourism. In L. Roberts & D. Hall (Eds.), Rural tourism and recreation: Principles to practice, pp. 115-118. New York: CABI.
Crowe, E., & Higgins, E. T. (1997). Regulatory focus and strategic inclinations: promotion and prevention in decisionmaking. Organizational Behavior and Human Decision Processes, 69(2), 117-132.
Das, G. (2015). Retail shopping behaviour: understanding the role of regulatory focus theory. The International Review of Retail, Distribution and Consumer Research, 25(4), 431-445.
Eusbio, C., Carneiro, M. J., Kastenholz, E., Figueiredo, E., & da Silva, D. S. (2017). Who is consuming the countryside? An activity-based segmentation analysis of the domestic rural tourism market in Portugal. Journal of Hospitality and Tourism Management, 31, 197-210.
Bessire, J. (2001). The role of rural gastronomy in tourism. In L. Roberts & D. Hall (Eds.), Rural tourism and recreation: Principles to practice, pp. 115-118. New York: CABI.
Crowe, E., & Higgins, E. T. (1997). Regulatory focus and strategic inclinations: promotion and prevention in decisionmaking. Organizational Behavior and Human Decision Processes, 69(2), 117-132.
Das, G. (2015). Retail shopping behaviour: understanding the role of regulatory focus theory. The International Review of Retail, Distribution and Consumer Research, 25(4), 431-445.
Eusbio, C., Carneiro, M. J., Kastenholz, E., Figueiredo, E., & da Silva, D. S. (2017). Who is consuming the countryside? An activity-based segmentation analysis of the domestic rural tourism market in Portugal. Journal of Hospitality and Tourism Management, 31, 197-210.
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