지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제31권 제3호
- 발행연도
- 2020.1
- 수록면
- 304 - 318 (15page)
이용수
초록· 키워드
오류제보하기
The main aim of this study is to determine the roles of environmental consciousness, lifestyle and involvement factors on purchasing behavior. Factors affecting environmentally friendly behaviors were explained within the context of attitude, intention and behavior with a holistic approach. TRA Model (Theory of Reasoned Action) was expanded by adding variables that express individual consumer characteristics. Data were gathered via face to face survey from 900 participants who live in Istanbul where people from different socio-economic backgrounds are thought to be located. The proposed model was analyzed by means of Structural Equation Modelling. According to results, environmental consciousness, lifestyle and involvement factors have significant impacts upon attitude and intention towards buying. Also, behavioral dimension of environmental consciousness (such as recycling) and purchasing intention have the greatest impact upon buying behavior.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
基于网购背景下销售员沟通方式对融洽关系和顾客购买行为影响研究
유통물류연구
2021 .12
-
Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel
Journal of Global Fashion Marketing
2019 .01
-
Consumer behavior in hospitality and tourism
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2019 .01
-
Antecedents of ideal body image and body dissatisfaction: The role of ethnicity, gender and age among the consumers in the USA
Journal of Global Fashion Marketing
2020 .01
-
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook
Journal of Global Fashion Marketing
2018 .01
-
Digitalisation, luxury fashion and “Chineseness”: The infl uence of the Chinese context for luxury brands and the online luxury consumers experience
Journal of Global Fashion Marketing
2018 .01
-
The impact of a firm’s transparent manufacturing practices on women fashion shoppers
Journal of Global Fashion Marketing
2018 .01
-
중국에서 재정충격이 경제성장에 미치는 영향
한국지방재정학회 세미나자료집
2018 .08
-
Materialism and affect toward others: Influences on apparel consciousness
Journal of Global Fashion Marketing
2019 .01
-
The effect of servicescape of exhibition and convention facilities in Korea and China on service orientation, job satisfaction, and organizational commitment
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2018 .01
-
中国百货商场促销特征对消费者冲动购买行为的影响研究
중국지역연구
2018 .01
-
Materialism and purchase-evoked happiness: A moderated mediation model of purchase type and purchase’s impact on self
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2020 .01
-
电商直播中主播特性对消费者购买茶类产品意愿的 影响机制研究 -基于抖音平台, 直播网红与网红干部的差异研究-
한중사회과학연구
2022 .04
-
다문화가정 자녀들의 자아정체성이 학교생활적응에 미치는 영향
전남대학교 글로벌디아스포라연구소 국제학술회의
2016 .01
-
网络主播如何影响消费者在线购物的冲动性购买行为?
Journal of China Studies
2024 .06
-
Role of user-created programs in online game consumer behavior
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2016 .01
-
‘VV’, ‘V一V’, ‘V一下’ 형식의 화행 의미 고찰 연구 - 『编辑部的故事』와 『渴望』을 중심으로
중국학보
2016 .11
-
지식재산권 남용에 의한 경쟁 배제･제한 행위 금지에 관한 규정
IP Report
2020 .12
-
Original or counterfeit luxury fashion brands? The eff ect of social media on purchase intention
Journal of Global Fashion Marketing
2018 .01
이 논문의 저자 정보
최근 본 자료
댓글(0)
0