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자료유형
학술저널
저자정보
신영식 (세계사이버대학)
저널정보
한국화장품미용학회 한국화장품미용학회지 한국화장품미용학회지 제10권 3호
발행연도
2020.12
수록면
355 - 366 (12page)

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연구주제
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연구배경
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The purpose of this study is to explore the effects of creativity in the beauty service industry on innovation behavior and job performance, and the intermediary effect of innovation behavior in the relationship between creativity and job performance. Using the SPSS Ver.22.0 program as an analysis method, a three-stage mediated multiple regression analysis was performed for frequency analysis, factor analysis, reliability analysis, correlation analysis, and hypothesis verification. The research subjects surveyed 300 workers in the beauty service industry in Seoul and the metropolitan area from June 1 to August 31, 2020, and 294 copies were used as final analysis data, excluding six parts that cannot be used as samples. The results of the study are as follows. First, creativity has been shown to have a positive impact on innovative behavior. Second, creativity has been shown to have a positive impact on job performance. Third, in the relationship between creativity and job performance, innovative actions have been shown to have partial parametric effects. The creative thinking of workers who can increase the economic exchange value of their customers has been shown to have a positive impact on the organization"s job performance by stimulating innovative actions that can be applied to the organization by applying imagination and ideas to the organization. Through these findings, we have identified important variables that can affect job performance as creativity and innovation behaviors, and believe that they can contribute to the establishment of an efficient human resource management system in the beauty service industry.

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ABSTRACT
I. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 내용 및 방법
Ⅳ. 연구결과 및 고찰
Ⅴ. 결론
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