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논문 기본 정보

자료유형
학술저널
저자정보
김혜지 (유원대학교 뷰티케어학과 겸임교수) 지정훈 (동명대학교)
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대한미용학회 대한미용학회지 대한미용학회지 제17권 제2호
발행연도
2021.1
수록면
197 - 205 (9page)

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초록· 키워드

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The best feature of the beauty service industry is that it provides human service which is an important service sector. Typically, this industry is heavily dependent on its workers, and therefore, effective management is important for employee handling and remain competitive even if there are certain changes in the industry. The present study aimed to identify the effects of the working conditions of beauty industry workers on their organizational commitment and prosocial behavior intention. To this end, a survey was carried out among skin care specialists and hairdressers from Feb. 29, 2020 to Jan. 30, 2021. A total of 405 questionnaires were used as final analysis data. The results obtained are as follows. First, with increase in their satisfaction level with sub-factors of working conditions―colleague relation, wage, working environment― their organizational commitment also increased. Second, their increased satisfaction on the sub-factors of working conditions―colleague relation, wage, working environment―also increased their prosocial behavior intention. Third, their prosocial behavior intention increased along with their organizational commitment. Consequently, beauty industry workers should try to find out how much their working conditions meet their desire to realize their increased organizational commitment, and to increase their prosocial behavior how close is their encounter with the customers. In addition, they should increase their positive behavior and organizational commitment that equates with a goal and affection for their shops in the beauty industry where human resources are important.

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