지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.28 No.2(Wn.139)
- 발행연도
- 2022.2
- 수록면
- 37 - 46 (10page)
이용수
초록· 키워드
오류제보하기
The goal of this study is to investigate how the motivation of online shopping affects hedonic browsing behavior and to evaluate how hedonic browsing behavior affects urge impulsive buying behavior through urge to buy impulsively. To evaluate food item buyers’ behavior in online shopping mall, this study used an survey of consumers those who purchase food items in e-commerce web-site. Sample size was 202. By using Smart PLS 3, data were tested to confirm food item consumers’ impulse purchase. The outcome showed that habitual time spending, enjoyment, and price attribute had a positive impact on hedonic browsing behavior. Hedonic browsing behavior had a positive impact on urge to buy impulsively. The analysis indicated that urge to buy impulsively had effect on impulsive buying behavior in online shopping environment. Remarkably, there is no research done where hedonic browsing behavior has vital role of food item purchasing behavior. The important contribution of this research is an understanding about hedonic browsing behavior in online food shopping and how it influences impulsive buying behavior through urge to buy impulsively. This study is meaningful because this research contributed to the field of online food shopping research by introducing hedonic browsing behavior.
목차
ABSTRACT
1. INTRODUCTION
2. THEORETICAL BACKGROUND
3. RESEARCH MODEL
4. RESEARCH METHOD
5. ANALYSIS AND RESULT
6. DISCUSSION AND IMPLICATION
REFERENCES
참고문헌 (45)
참고문헌 신청
Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 665-694.
Ashraf, M. A., Joarder, M. H. R., & Ratan, S. R. A. (2019). Consumers’ anti-consumption behavior toward organic food purchase: An analysis using SEM. British Food Journal, 121(1), 104-122.
Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal, 1(2), 99-114.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
Bloch, P. H., Ridgway, N. M., & Sherrell, D. L. (1989). Extending the concept of shopping: An investigation of browsing activity. Journal of the Academy of Marketing Science, 17(1), 13-21.
Ashraf, M. A., Joarder, M. H. R., & Ratan, S. R. A. (2019). Consumers’ anti-consumption behavior toward organic food purchase: An analysis using SEM. British Food Journal, 121(1), 104-122.
Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal, 1(2), 99-114.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
Bloch, P. H., Ridgway, N. M., & Sherrell, D. L. (1989). Extending the concept of shopping: An investigation of browsing activity. Journal of the Academy of Marketing Science, 17(1), 13-21.
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