지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2022.10
- 수록면
- 63 - 78 (16page)
- DOI
- 10.37272/JIECR.2022.10.22.5.63
이용수
초록· 키워드
오류제보하기
Lim Dae-hong established Dong-A Hwaseong Industrial Co. Ltd. in Daeshin-dong, Dongnae-gu, Busan in 1956 and launched Miwon. At this time, many entrepreneurs recognizing Miwon"s business feasibility began to jump into the chemical seasoning market. As a result, the early Korean chemical seasoning market became a battleground between small and medium-sized companies.
CheilJedang began to enter the chemical seasoning market in earnest by merging Mipoong Industrial Co. Ltd. in 1968. At that time, CheilJedang had the technology and financial power acquired through sugar manufacturing, so it was expected that it would be able to easily dominate the Korean chemical seasoning market. However, it was impossible to break down the stronghold of Miwon, which had been established as a pronoun in the minds of Koreans. The pursuit of CheilJedang and the success of Dong-A Hwaseong lead to legal disputes, fierce promotional battles, and ultimately a struggle between employees.
In 1975, CheilJedang launched Dasida, the first general seasoning in Korea. This is a new change in the Korean seasoning market and provides an opportunity to change the market. At that time, Dasida was close to an innovative new product for Koreans. In 1982, Dong-A Hwaseong launched Beef Matna and entered the general seasoning market in earnest. However, it was not enough to break down the stronghold of Dasida, a pronoun that has already established itself in consumer awareness. As a result, the pronoun of chemical seasoning Miwon and general seasoning Dasida is established in the perception of Korean consumers. This is a good example of how difficult it is to maintain a monopoly position without continuous innovation.
CheilJedang began to enter the chemical seasoning market in earnest by merging Mipoong Industrial Co. Ltd. in 1968. At that time, CheilJedang had the technology and financial power acquired through sugar manufacturing, so it was expected that it would be able to easily dominate the Korean chemical seasoning market. However, it was impossible to break down the stronghold of Miwon, which had been established as a pronoun in the minds of Koreans. The pursuit of CheilJedang and the success of Dong-A Hwaseong lead to legal disputes, fierce promotional battles, and ultimately a struggle between employees.
In 1975, CheilJedang launched Dasida, the first general seasoning in Korea. This is a new change in the Korean seasoning market and provides an opportunity to change the market. At that time, Dasida was close to an innovative new product for Koreans. In 1982, Dong-A Hwaseong launched Beef Matna and entered the general seasoning market in earnest. However, it was not enough to break down the stronghold of Dasida, a pronoun that has already established itself in consumer awareness. As a result, the pronoun of chemical seasoning Miwon and general seasoning Dasida is established in the perception of Korean consumers. This is a good example of how difficult it is to maintain a monopoly position without continuous innovation.
목차
Abstract
Ⅰ. Introduction
Ⅱ. A Fierce Battle in the Seasoning Market
Ⅲ. The Advent of Nucleic Acid Seasonings and the Pursuit of CheilJedang
Ⅳ. The Rise and Clash of the Composite Seasoning Market
Ⅴ. Conclusions
References
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