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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.12
- 수록면
- 338 - 348 (11page)
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The niche market of specialty coffee is emerging in the Philippines despite the stiff competition from imported low-priced coffee due to the efforts and initiatives of the producers and retailers of locally grown coffee. The main objective of this study is to identify consumers’ valuation of local specialty coffee in Philippines. The willingness to pay for local specialty coffee was estimated using the double-bounded dichotomous-choice contingent valuation method. The results revealed that consumers are willing to pay a premium for quality products, which suggests that coffee consumers have a positive preference for the local specialty coffee. Increasing the awareness and understanding of consumers about the facts of specialty coffee is important to increase the specialty coffee appreciation and market demand. Based on a consumer welfare analysis, consumers gain welfare from the introduction of local specialty coffee even when a price increases approximately 40 percent relative to conventional coffee.
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참고문헌 (24)
참고문헌 신청
Aadland, D. / 2006 / Cheap talk reconsidered : New evidence from CVM / J Econ Behav Organ 60:562~578
Anderson, J.C / 1992 / Customer value assessment in business markets : A state-of-practice study / J BUS-BUS MARK 1:3~29
Choi, Y.W / 2018 / Consumers'Valuation of Rice Grade Labeling / Can J Econ :511~531
Comunicaffe International / The Philippines: A Nation of Coffee Drinkers
Cummings, R.G. / 1999 / Unbiased Value Estimates for Environmental Goods : A Cheap Talk Design for the Contingent Valuation Method / Am Econ Rev 89:649~665
Anderson, J.C / 1992 / Customer value assessment in business markets : A state-of-practice study / J BUS-BUS MARK 1:3~29
Choi, Y.W / 2018 / Consumers'Valuation of Rice Grade Labeling / Can J Econ :511~531
Comunicaffe International / The Philippines: A Nation of Coffee Drinkers
Cummings, R.G. / 1999 / Unbiased Value Estimates for Environmental Goods : A Cheap Talk Design for the Contingent Valuation Method / Am Econ Rev 89:649~665
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