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학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국유통과학회 유통과학연구 유통과학연구 제13권 제11호
발행연도
2015.1
수록면
101 - 109 (9page)

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Purpose – A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology – We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results – The results indicate that convenience, product, andfacilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions – This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.
#Traditional Retail Market #Policy Effect #Logit Analysis #Large Discount Store #Super Supermarket #SSM)

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참고문헌 (29)

참고문헌 신청
Ahn K. H. / 1990 / Research of the moderating role of attributional level on the consumer's satisfaction and unsatisfaction in the attributional process / Journal of Consumer google schola Baker, D. A. / 2000 / Quality, Satisfaction and Behavioral Intentions / Annals of Tourism Research 27 (3) : 785 ~ 804 google schola Bolton, Ruth N. / 1991 / A Longitudinal Analysis of the Impact of Service Change on Customer Attitudes / Journal of Marketing 55 (1) : 1 ~ 9 google schola Brady, Michael K. / 2001 / Some New Thoughts on Conceptualizing Perceived Service Quality : A Hierarchical Approach / Journal of Marketing 65 (3) : 34 ~ 49 google schola Carman, James M. / 1990 / Consumer Perceptions of Servece Quality : An Assessment of the SERVQUAL Dimensions / Journal of Retailing 66 (1) : 33 ~ 55 google schola

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