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자료유형
학술저널
저자정보
오수향 (Graduate School of Baekseok University)
저널정보
동아시아경상학회 East Asian Journal of Business Economics East Asian Journal of Business Economics 제10권 제4호
발행연도
2022.12
수록면
19 - 28 (10page)

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Purpose – The current study will provide a cause-effect explanation that will reinforce the existing perception that effective communication fosters organizational communication. The findings will also empower organizations with information on why they must polish their communication strategies. Research design, Data, and methodology – This study has collected numerous textual datasets through ‘Qualitative Content Approach’ (QCA). The author of this research had a responsibility to develop comprehensible methods for categorizing and drawing inferences from raw data in addition to data collecting tactics that may effectively solicit representations. Result – The current study ultimately concludes that effective communication is the most cost-effective tool for motivating employees. Two-way organization communication allows employees to communicate the hardships they encounter in their job. The result of this is adjustments that are geared towards eliminating work-related challenges. Total four suggestions exist for practitioners in the main texts on ‘Results’ section. Conclusion – According to theoretical research, organizational commitment is anchored on the ability of an organization's leadership to communicate the organization's values to lower-level employees. Moreover, the findings reiterate the importance of creating leadership systems that embody an organization's core values. Communication systems that engender this ensure that management discloses the rationale for their business and corporate strategies to employees.

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