인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
학술저널
DBpia Top 10%
오류 신고하기해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
초록·키워드
The first purpose of this study was to empirically identify differences in cognitive, affective, and behavioral responses among consumer groups. Also it was the second purpose to explore factors influencing intentions to use in-store kiosks by each consumer group. An online survey was administered to both users and non-users of in-store kiosks; a total of 851 individuals completed the survey. The respondents were divided into three groups based on what type of service they sought most frequently. Significant differences were found in self-efficacy, outcome expectations, positive and negative emotions, and intentions to use in-store kiosks across the groups. Consumers named as ‘kiosk seekers’ were the highest in most of the characteristics except negative emotion, where they scored lowest. Consumers named as ‘hybrid’ showed medium mean scores on all characteristics. Consumers named as ‘staff seekers’ scored lowest in most characteristics except negative emotion, where they scored highest. For ‘kiosk seekers’, self-efficacy, performance and self-evaluative outcome expectations, and positive emotion were found to be significant determinants of intentions to use in-store kiosks. For ‘hybrid’, when the average monthly income was less than 3 to 5 million won, self-efficacy, performance and self-evaluative outcome expectations were turned out to be significant determinants of intentions to use in-store kiosks. For ‘staff seekers’, when the average monthly income was less than 2 to 3 million won, performance and self-evaluative outcome expectations, and positive and negative emotions were identified as significant determinants of intentions to use in-store kiosks.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2022-590-001092216
