인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
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개인구독
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지원사업
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커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록·키워드
This study investigated the relationship between perceived relationship benefits and customer loyalty of public golf course customers. Statistical research methods were used to verify the established hypothesis. The subjects of the study were limited to customers who used public golf courses located in the metropolitan area, and a total of 232 questionnaires were used in the final analysis. The analysis methods used were frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. The derived results are as follows. First, as a result of verifying the relationship between the relationship benefits of public golf courses on the repurchase intention among customer loyalty, the relationship with all factors such as confident benefits, social benefits, and special treatment benefits was confirmed. In public golf courses, there is a need to strengthen service satisfaction surveys to identify customers' needs and provide training to improve the services of employees. Second, as a result of verifying the relationship between the relationship benefits of public golf courses and the recommendation intention among customer loyalty, the relationship with all factors such as confident benefits, social benefits, and special treatment benefits was confirmed, just like the repurchase intention above. It is necessary to establish a marketing strategy that reflects the characteristics of public golf courses.
본문·목차
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