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자료유형
학술저널
저자정보
박민선 (한국열린사이버대학교 뷰티건강디자인학과) 김은주 (한국열린사이버대학교 뷰티건강디자인학과)
저널정보
대한미용학회 대한미용학회지 대한미용학회지 제16권 제4호
발행연도
2020.1
수록면
453 - 464 (12page)

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The current study intended to explore the influence of beauty salons’ organizational socialization tactics, organizational citizenship behaviors and management performance, and the mediating effect of organizational citizenship behavior on organizational socialization tactics and management performance. Survey was conducted among the employees working at beauty Salon located in Seoul and Gwangju, and 440 survey respondents’ data were used for analysis. Statistical analysis was done using SPSS v. 21.0 statistic software package. Frequency analysis, factor analysis, calculation of Cronbach's alpha, descriptive analysis, correlation analysis, linear regression analysis and mediated regression analysis were performed to analyze the data. The results obtained are as follows: First, organizational socialization tactics was found to mediate the relationship between organizational citizenship behaviors and management performance. Second, organizational socialization tactics was found to influence management performance. Third, organizational citizenship behavior was found to mediate the relationship between organizational socialization tactics and management performance. The results revealed that beauty salons are required to establish marketing strategies that would secure competitiveness in the fierce beauty market through efficient management of human resources.

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