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논문 기본 정보

자료유형
학술저널
저자정보
유호길 (가톨릭관동대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제30권 제1호 (인문사회과학 편)
발행연도
2021.2
수록면
541 - 557 (17page)
DOI
10.35159/kjss.2021.2.30.1.541

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초록· 키워드

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The purpose of this study was to examine the causal relations between fitness center" self-leadership, service orientation its organizational commitment. Study subjects were 200 subjects at fitness center" in Seoul and the capital area and they were sampled with a convenience sampling method. Collected data of 185 customers were used in study analysis, except the data of 15 customers of which reliability or validity was problematic. Data were processed with the structural equation model using Amos 18.0 program. The conclusion of this study is as follows: First, fitness centers should spare various forms of support and effort to reflect the self-leadership of fitness center organization members in the field to enhance service-oriented attitudes toward customers. Second, fitness center managers are required to think positively about service-oriented attitudes and establish strategies in order to increase employees" organizational immersion as strategic measures to attract external customers. In addition, fitness center managers should take this into account and provide various physical support, programs and human development to make their own decisions and actively manage fitness centers in a self-directed way. Third, differences in the relationship between self-preservation, service orientation, and organizational commitment by gender of fitness centers did not show any differences in routes depending on the characteristics, environment, and circumstances of sports organizations. However, the service-oriented attitude should be positively enhanced by focusing on strengthening self-preservation of the characteristics of constructive accident factors in the male group"s problem-solving method and constructive thinking in the female group"s voluntary goal.

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Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구모형 및 연구가설
Ⅳ. 결과
Ⅴ. 논의
Ⅵ. 결론 및 제언
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